SEO audit will help you find out any technical issues like sitemap, robot txt file, broken links, unnecessary JavaScript and HTML codes. Fixing these issues will improve your website performance and loading time.
Optimizing On Page factors can also improve ranking and search visibility of your website. Factors like headings, meta tags, images alt tags with the targeted keywords can directly impact the search ranking of your website.
SEO Audit and report become very crucial if you want to rank on user queries and keywords. Using SEO Audits businesses can optimize their website by fixing errors or issues which are hampering the performance and ranking of the website.
An SEO audit will provide comprehensive report of your website that will enable you to cross check how search engines seeing your website. This can be any On Page, Technical SEO or Spammy backlink issue which you can check from these audits and can optimized your website for search engines.
The aim and goal of SEO Audit is to keep your website SEO friendly and improve its performance in search rankings. While creating a website we generally focus on website design and content placement on the pages, but we ignore how search engines will be crawling our website or do they encountering any errors while crawling the website.
SEO Audit will give you list of pointers which can be very critical and hamper the indexing issue. Also it will help you out how you can improve the ranking by optimizing few factors like meta tags, headings and images name. Optimizing these factors will improve SEO score and organic visibility.
Technical SEO Audit
Tech SEO factors will take care of all technical aspects of your website like Indexing and crawlability issues, loading time of the website, mobile optimization, content to code ratio on the website.
On-Page SEO Audit
This will cover factors like meta tags, keyword density on the page, headings order, image size and names. This factors can tell search engine about targeted keyword on the page.
Off-Page SEO Audit
This audit looks at external factors, such as your backlink profile and social signals. It helps you understand how authoritative and popular your site is in the eyes of search engines.
There are two ways you can get it done, first my using any SEO audit tool which can give you full report of your website. These tools can be free or paid depending upon the features and factors they are taking into consideration while creating a SEO report. For basic audits there are some free tool which can give you basic reporting of your website SEO score.
Second, You can also hire SEO professionals who can do the job for you and also help you out for optimizing those factors. It totally depends upon your work process and budget, how you want to proceed.